See where you stand.
Three rising columns represent measurable performance and the standings that drive the competition.
WASHCLASH / APPROVED BRAND SYSTEMBUILT TO
BUILT TO
MOVE YOU UP.
Performance. Direction. One broadcast.
A product identity with the confidence of a major broadcast and the clarity of an enterprise platform.
DATA. COMPETITION. PROGRESS.
Performance comes first: three substantial data columns, crossed by a W-shaped trend line that climbs into an arrow. A lighter C frames the board. The message is visible in the mark: measure, compete, move up.
Make the next move.
The W is a plotted performance line. Its upward arrow makes the direction clear: improve and climb.
Put it on the board.
The C creates a compact scoreboard frame. The mark belongs to a performance product, with WashClash clearly named beside it.
OWN THE PRODUCT.
HONOR THE OPERATOR.
WashClash has its own navy-and-blue identity. Car Wash Insights provides the parent endorsement. Inside the broadcast, the customer’s logo and colors lead. Sparkle Express and Apex Auto Spa are operator identities, never the WashClash master brand.
01 / ON DARK
02 / ON LIGHT
03 / SINGLE COLOR
04 / APP MARK & FAVICONPRIME-TIME BLUE.
Midnight#060C19Primary background
Broadcast blue#1F55E7Depth & energy
Signal blue#59C6FFActions & recognition
Ice#EDF5FFHeadlines & contrast
Supporting surface: #0C1629. Body text: #A8BDD7. Status colors remain separate: green for a met conversion target, coral for an opportunity, gold for a leader. Color always accompanies a label or value.
BIG ENOUGH TO FEEL.
CLEAR ENOUGH TO READ.
Barlow Condensed
Bold display headlines, rankings, and numerals. Short, direct, and legible from a distance.
Barlow
Body copy, forms, navigation, and instructions. Both families ship locally with their licenses. Logo artwork is outlined and needs no font installation.
Give it space.
Reserve at least one-quarter of the symbol’s height on every side. Never crop, stretch, add shadows, or change the word spacing.
Choose the right signature.
Use the endorsed signature on introductions and collateral. Use the plain logo in navigation. Use the symbol only where WashClash is already identified.
Keep it readable.
Plain logo: 220 px minimum. Endorsed: 280 px minimum. Below that, separate the parent endorsement as readable text. Full symbol: 40 px minimum. Use the compact favicon below 40 px.
READY FOR THE
NEXT APPLICATION.
The package includes twelve scalable logo variants plus a compact icon, transparent PNG exports, the favicon, typography licenses, color tokens, and brand rules.